Short-Form Content Creator — AI Visibility

About the role

There is a rare moment happening: business owners are discovering, live on camera, that AI assistants already have opinions about them — recommending their competitor, misquoting their prices, or not knowing they exist. That reaction is the most shareable content in our category, and almost nobody is producing it seriously. You will be Growli's face and editing bench for it: shooting and cutting daily short-form videos, testing hooks the way growth teams test landing pages, and turning real product evidence — live visibility checks, before/after mention wins, geo maps — into formats people send to their business-owner friends. You own the pipeline from idea to posted clip; a real product and its data are your infinite b-roll.

What you will do

• Ship at least one short-form video per weekday across TikTok, Reels, Shorts, X and LinkedIn.
• Run hook experiments in weekly batches — write ten, shoot five, learn from every retention curve.
• Build repeatable formats around live AI visibility checks of real businesses.
• Adapt winners across platforms and languages instead of reposting one export everywhere.
• Mine viral formats from TikTok and Instagram weekly and translate them to our category before they burn out.
• Feed winning angles to the growth lead so paid can amplify what already works organically.
• Track everything: hook rate, watch-through, saves, follows and — the one that matters — signups.

What success looks like

• A recognizable Growli format exists that people imitate — the surest sign a format won.
• Three formats reliably clear our watch-through bar and feed retargeting audiences.
• Short-form is a measurable signup channel with its own attributed number.
• The content library doubles as sales material: reps send clips instead of decks.

What we are looking for

• You have grown a short-form account — yours or a brand's — and can show the receipts.
• You shoot, edit and caption fast; CapCut or Premiere hold no mysteries for you.
• On-camera confidence in English; French content ability is a strong plus.
• You think in hooks and retention, not in production value.
• Genuine curiosity for AI and small businesses — the material rewards people who care.
• Bonus: experience with B2B or SaaS audiences, or a background in performance creative.

Posted September 1, 2026