Growth Marketing Lead

About the role

Every business is about to discover that AI assistants decide who gets recommended — and the company that owns that conversation will own the category. Your job is to make that company Growli. You will design and run the full acquisition engine: short-form video and UGC experiments, a weekly lead magnet, daily social presence, paid amplification of what works organically, and the lifecycle emails that turn a free Playbook download into a paying account. We ship marketing the way we ship product: small tests, honest numbers, double down on evidence. You will have a founder who ships daily, a product with a story people genuinely find fascinating — 'here is what ChatGPT says about your business' — and the mandate to be everywhere our buyers look.

What you will do

• Own the growth model end to end: traffic, signups, activation and the numbers connecting them.
• Run a weekly experiment cadence across short-form video, LinkedIn, X and paid — kill losers fast, scale winners hard.
• Turn the AI Visibility Playbook and weekly lead magnets into a predictable lead engine in six languages.
• Build the click-worthy angle library: hooks, headlines and formats tested against real audiences.
• Own lifecycle marketing: the nurture sequences that convert downloads into demos and demos into accounts.
• Recruit and direct UGC creators; write briefs sharp enough that the third video beats the first.
• Publish the numbers weekly — what we tried, what it cost, what it earned, what we do next.

What success looks like

• Signups grow month over month with a cost you can defend to the cent.
• At least two repeatable channels produce leads without your daily attention.
• Growli content is visibly referenced in the AI answers our own product measures.
• The experiment archive reads like a playbook a new hire could execute from.

What we are looking for

• 4+ years growing a B2B SaaS or a high-velocity consumer product — with numbers you can walk us through.
• You have personally made short-form content work: you know hooks, retention curves and why videos die at second two.
• Strong writer in English; French is a real advantage, more languages are a bonus.
• You run marketing like an engineer: hypotheses, cohorts, honest attribution.
• Comfortable being hands-on — filming, cutting, posting, replying — not just briefing agencies.
• You want ownership of a P&L-shaped goal, not a list of deliverables.

Posted September 1, 2026