Use case · SaaS
Buyers are asking AI which software to choose — before they ever hit your site
Category, alternative, and "best tool for" searches now shape the shortlist. Growli shows how your product is compared and where competitors win.
SaaS buying has shifted to AI-first research. Buyers ask assistants for the best tool in a category, alternatives to a competitor, or which product integrates with their stack — and act on the recommendation. The vendors named in those answers make the shortlist; the ones that don't never enter the conversation.
AI search trends
Buyers open their evaluation with an assistant, not a search results page, and arrive at your site already shortlisted — or never arrive.
"Best X software", "alternatives to [competitor]", and "X vs Y" are now decisive, high-intent searches.
Assistants cite review platforms, docs, and comparison content — the sources that shape which products get named.
By the numbers
Real, cited data — never invented.
Real questions buyers ask AI
The prompts that decide who gets recommended
Why AI visibility matters
Where visibility breaks down
If AI doesn't recommend you, tomorrow's customers may never see you. These are the gaps that quietly cost recommendations.
You can't see how assistants position your product in category and comparison questions.
Competitors get named for "alternatives to" and "best tool" questions you should own.
The review sites and docs AI cites may describe you inaccurately — or not at all.
How Growli helps
Growli runs tracked category, alternative, integration, and best-software searches against real AI assistants, then shows where your product appears, which competitors are recommended, which sources shape the answer, and what to improve to win the shortlist.
What Growli tracks for you
Category & comparison tracking
Monitor "best X", "alternatives to", and "X vs Y" searches across assistants.
Competitive positioning
See which products are named instead of you, and the evidence behind it.
Influential sources
Find the review platforms and docs assistants trust — and fix how you're described.
Change monitoring
Get alerted when a rival starts winning a search you used to own.
Recommended next moves
- Own the category and "best tool for" searches with clear, sourceable content.
- Publish honest comparison and alternative pages buyers (and assistants) can cite.
- Keep your presence on the review sites AI relies on accurate and current.
- Track competitor movement so you catch shortlist changes early.
Frequently asked questions
Yes — 51% of B2B software buyers now start research with AI chatbots (G2), and Forrester found 94% use AI during the purchase, with ChatGPT the most-used tool for software research.
Yes. Growli runs category, alternative, and "X vs Y" searches and shows where you appear, who's recommended instead, and the sources shaping each answer.
No — it focuses them. Growli tells you exactly which searches, comparison pages, and sources shape how often you're recommended, so your existing efforts target what counts.
See where you stand in AI
Create your account and run your first check — every number traceable to a real assistant answer.