01
From your website, category and market we generate buyer-intent searches — category, comparison, alternative, problem and, for local businesses, near-me questions. You can edit, add and group them; you own the set.
02
Each search runs against real assistants (ChatGPT, Gemini, Claude, Perplexity and others). We store the full answer, the assistant, the date and the sources it cited — the raw evidence behind every metric.
03
In each stored answer we detect whether you are mentioned and where, which competitors are named, and which websites are cited. Gaps become prioritized actions, each linked back to the answer that justifies it.
Of your tracked searches, the share where an assistant mentions you — per assistant, over time. Definition: your mentions ÷ tracked answers. Not a guess: it is counted from stored answers.
Businesses in your category named in the same answers as you (or, for local businesses, same-category Maps neighbours in your market). Ranked by how often answers repeat them. Review platforms are treated as sources, never competitors.
The websites assistants cite when answering your searches, with how often each appears and whether it mentions you — extracted from the answers themselves.
Every finding opens to the exact search, the assistant, the answer text, the cited URLs and the collection date. Nothing is shown without the record behind it.
One audit runs your tracked searches across the assistants once, reads your website, fetches local data where relevant, and produces findings and actions — all stored with their collection date. Monitoring re-runs the searches on a schedule so you see change over time.
AI assistants generate answers rather than returning a fixed list, and their answers depend on time, location and phrasing. A brand can appear on one run and not the next. That is why we sample on a schedule and report the trend, with every individual answer kept as evidence.
The set depends on your plan; the exact assistants probed are shown in-app and never implied by icons alone. Google-SERP co-occurrence is available only when a search-data provider is connected.
A competitor is a business in your category that appears in the same answers (or, for local businesses, the same-category Maps neighbourhood). We rank them by how often answers repeat them and exclude review or community platforms, which are sources rather than competitors.
The relevant section says so — 'not measured' or 'no competitors named in the measured answers' — rather than filling the gap with an estimate. Absence is reported as absence.
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