Growli

Use case · Ecommerce

When shoppers ask AI what to buy, does it recommend your product?

"Best product", gift-guide, and "under €X" searches now shape purchases. Growli shows which products AI names, and why.

Shoppers increasingly ask assistants what to buy — the best option in a category, a gift under a budget, or a product for a specific need — and buy what's recommended. The brands and products named in those answers capture the sale; everyone else is invisible at the moment of decision.

AI search trends

1

"Best product" and gift-guide searches now sit right at the point of purchase, with articulated, specific intent.

2

Assistants cite review sites, buying guides, and product pages — the content that decides which products appear.

3

Recommendations shift with launches and buying seasons, so visibility has to be monitored, not assumed.

By the numbers

Real, cited data — never invented.

73%

of consumers used an AI assistant somewhere in their buying journey

2026 shopping research

41%

bought a product an AI recommended in the last 6 months

2026 shopping research

42%

better conversion from AI-referred visitors vs other traffic

Adobe, 2026

Real questions buyers ask AI

The prompts that decide who gets recommended

Best standing desk under €500Running shoes for flat feetBest espresso machine for beginnersSustainable clothing brandsBest gift for a coffee lover under €50

Why AI visibility matters

Where visibility breaks down

If AI doesn't recommend you, tomorrow's customers may never see you. These are the gaps that quietly cost recommendations.

You can't see which products AI recommends for the buying questions your shoppers ask.

Competing brands win "best product" searches while your catalog stays unmentioned.

The guides and review sites AI cites may not list your products at all.

How Growli helps

Growli tracks the real buying searches in your category against AI assistants, then shows which products and brands appear, how yours are described, which sources shape the answer, and what to improve so you show up at the moment of decision.

What Growli tracks for you

Shopper search tracking

Monitor "best product", gift-guide, and budget searches across assistants.

Competing-brand visibility

See which brands win the searches your shoppers make, and why.

Influential buying guides

Find the guides and review sites shaping answers — and where to be listed.

Seasonal monitoring

Track how recommendations shift across launches and buying seasons.

Recommended next moves

  • Get your products listed on the guides and review sites AI cites.
  • Make product pages clear on use case, audience, and proof.
  • Target the specific "best for" and budget searches your shoppers make.
  • Monitor recommendation changes around launches and peak seasons.

Frequently asked questions

Increasingly — 73% of consumers used AI in their buying journey and 41% bought a product an AI recommended in the last six months (2026 shopping research).

Real buying searches in your category — "best [product]", gift guides, and budget questions — and it shows which brands are named and the sources behind each answer.

It converts. Visitors arriving from AI assistants convert about 42% better than other traffic, because they come with specific intent (Adobe, 2026).

See where you stand in AI

Create your account and run your first check — every number traceable to a real assistant answer.

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